WIPO gav DuPont bakläxa för deras försök att jävlas med de som använder ordet “teflonminne”. De får betala rättegångskostnaden på 1500 dollar. Men den goodwillskada de lidit lär de räkna i mångdubbelt större summor. Mitt råd till DuPont – byt varumärkeschef till någon som förstår den nya världen.
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